About us
Who We Are
Delivering innovative solution with unparalleled precision
Nebulous Action is an innovative technology consulting firm committed to integrating human-centered innovation, technical expertise, and dependable execution to achieve tangible business results for its clients. We specialize in every facet of AI and digital product development lifecycle, working closely with partners to foster innovation in their industries through cutting-edge design and technology.
Our capabilities encompass AI strategy, user experience design, bespoke software development, and seamless systems integration. At the heart of our approach are our Core Values:
Extreme Ownership
Strive Excellence
Be
Curious
Collaborative Approach
Respect Individuality
Mission Statement
Our mission is to challenge the status quo and revolutionise digital strategies with a customer- centric approach, forging deep collaborations to understand business challenges and strategic objectives. We deliver bespoke technology solutions that drive efficiency, growth, and exceptional customer satisfaction. Guided by design thinking principles, we prioritize empathy, ideation, and prototyping to ensure user-centric and transformative solutions. By striving for value creation and demonstrating incremental value at every step, we show our unwavering commitment to excellence. We aim to be the trusted partner for businesses navigating the complexities of the digital age, empowering them to achieve operational excellence and sustainable growth
Our Founders
"Born from a casual conversation on the tennis courts while their daughters played, Anupam and Ananth envisioned leveraging the latest advancements in AI and GenAI to create innovative solutions that drive digital transformation.
Nebulous Action was founded with the goal of developing groundbreaking technologies that empower businesses to thrive in an ever-evolving digital landscape. Our mission is to be at the forefront of the digital revolution, delivering solutions that not only meet current demands but also anticipate future trends."
Ananth Basavaraju
CEO
Ananth is a distinguished senior executive in the Australian IT industry, with over 24 years of experience driving business growth and transformation for leading Australian companies. His career includes significant contributions to globally recognized IT consulting firms, where he has played a pivotal role in shaping strategic outcomes.
Ananth aligns closely with clients’ objectives to enhance productivity and expand their businesses. By leveraging innovative technology solutions, he empowers organisations to overcome critical challenges and achieve their business goals. His hallmark is a full ownership, customer-centric approach, ensuring that every solution is meticulously tailored to deliver maximum value and foster sustainable growth.
Anupam Phoghat
CTO
Anupam brings over a decade of experience in cloud technologies. Specializing in Google Cloud Platform (GCP), he has a track record of delivering innovative, client-focused solutions. Anupam’s expertise spans GCP, Kubernetes, Azure, and AWS, with numerous professional certifications.
Known for his customer-centric approach, Anupam excels in aligning technology with business objectives to drive productivity and growth. As a Google Cloud Champion Innovator and Authorized Trainer, he actively contributes to the GCP community through bootcamps, blog posts, and fostering collaboration, staying at the forefront of industry advancements.